Every successful product is the result of hard work, and that applies to every industry. Intuition alone is not enough to create a loved product that people will use. You also need to do research, think, plan, differentiate yourself, and so on. Write a piece about the challenges you encountered while designing this product and what you and your team did to overcome these challenges.

Tell potential customers why they should invest in this product. Describe the unique properties of the product and its advantages over other products. Give potential customers confidence to invest their money in the product. Will it last a lifetime? Is it healthier than other products? Maybe it is unique and handmade? You can brag a little!